Marketing takes on many forms, with each one providing obstacles and challenges that can often frustrate even the more experienced advertiser.

Who are you marketing to? How are you going to advertise? Where are you going to advertise? What's your budget? Free or paid traffic?

So many questions and so many possibilities, it really is no wonder that trying to drive customers to an offer, product or business can be overwhelming.

But it doesn't need to be...........

There is only ONE form of marketing you should be focusing on. A very simple traffic source that has stood the test of time, one which you can tap into at will, and save time and effort to focus on your business, rather than the advertising.....

Well email certainly is KING and yes, the money really is in the list.......

The BIGGEST asset you can have in a business today is an email list of subscribed buyers. Without it, you are facing the possibility of having to advertise to 'cold' traffic, and one which keeps frustration at the forefront of your business. The most successful marketers in the world have all grown lists to grow their business, why?......

The straightforward process of sending one email out to thousands of subscribed, willing buyers is simply too attractive to ignore. So how do you start growing a list?

Free methods of utilising social media by using 'opt-in' forms to generate leads can be extremely productive, especially YouTube, as visual advertising provides a greater success rate. Although this can often lead to slower results at first, overtime, and with consistent action on your behalf, you can reap the benefits of allowing free traffic to build up your email list.

You can though, speed things up by purchasing leads through paid traffic methods. There are a variety of ways you can do this, and there are many platforms to choose, with some being more reputable than others. The most reliable and best paid lead builder, as far as I'm concerned, is 'Traffic Authority'. A company that scrutinise each and every email subscriber that becomes a part of their huge database. Their quality of traffic is exceptional and although quite expensive, the leads you build up into your own list can pay dividends over time and become a huge asset to your business.